5 Best Toner For White Hair (Real Reviews and Buying Guide)

Are you a blonde who is struggling to keep your hair from turning yellow, or perhaps you are trying to keep your gray hair from turning this hideous color? When you dye your hair blonde is common to get or to end up with some brassiness, one of the fastest ways to deal with this is using color treatment to get yellow out. As a result today we’ll be sharing with you everything we know about toner for white hair.

Gray hair has little to no pigment due to a loss of melanin in the hair due to the aging process. Melanin gives your hair and skin color. Some may be fortunate to keep their melanin longer than others, but there is no way around losing at least part of it.

For those who would rather have it handled at one time, you can use the best toner for white hair, to get rid of the yellow discoloration. This is a clear or pale violet color toner mixed with a low-volume peroxide developer.

The same goes if you are a blonde, you can pick up the best toner for white-blonde hair, and stay clear from awful yellow hair. Keep in mind brassy and dull hair can reduce the impact of your gorgeous locks if you don’t have them removed.

This is where a toner for white hair can literally save your mane. The best toner for platinum white hair, or the best toner for white blonde hair; is considered an answer to a prayer for many for avoiding awful yellow strands.

As you can tell these products are specifically designed to get your white hair back in its best shape. If you are new to toners for white hair you probably ask yourself how they work, what is the best toner for white hair, where can you find them, and how to use them. We’ll be more than happy to answer these questions for you. Keep scrolling down and learn more about toner for white hair options, tips, and more.

Toner For White Hair Reviewed In This Guide

How To Choose The Perfect Toner For White Hair For You?

To achieve white-blond or silver hair, toner is usually required to cancel out any unwanted tones that appear during the bleaching process. There are several different types of hair toner for bleached hair. So how to identify the best options for you in a sea of products?

To choose the best toner for white hair, pick one with the hair color you want in mind, in other words, the hair color you want to create and the tones you need to eliminate.

You will also need to choose a product based on the severity of the tones that appear during bleaching. Hair can be toned using a semi-permanent, demi-permanent, or permanent hair toner.

While choosing white toner for hair, it is important to understand that most toners are deposit-only colors. Depending on the porosity of the hair, most products will work as semi-permanent hair toners or demi-permanent hair toners. This means that a toner deposits color onto the hair without lifting any of the hair’s natural pigment. If your strands look slightly yellow after applying bleach, a deposit-only toner will be sufficient in creating the white or silver color you want.

You also need to be aware that certain toners work better for those with dry hair, oily skin, or sensitive noses. A quality toner for white hair causes little, to no damage to your strands while leaving you with just the right amount of color.

Hair that has been chemically treated is often moisture-stripped, so the best toner for white hair should add much-needed nourishment to stressed-out strands and be free of harsh chemicals. Overall you want a toner for white hair that can protect your hair and help keep it healthy.

Types Of Toner For White Hair

Shampoo Toner For White Hair

It is one of the most popular types of toner for white hair. An example is the famous purple shampoo. Many with dyed hair may be already so familiar with it. Its main use of it is to both cleanse hair and adjust the hair tone. The effect of the shampoo is definitely not as strong as the normal toner ones.

Conditioner Toner For White Hair

This type of toner for white hair has the best moisturizing effect. In fact, the toning effect is not as significant as the moisturizing one.

Mask Toner For White Hair

It is similar to a hair conditioner. Its use is more of a hair care product. However, the toning effect is also pretty amazing. Use a toning mask and your white or blonde hair will be both silky and even-colored. These formulas tend to be more concentrated, so you don’t have to use them as frequently. Many masks also deep-condition your hair, which is necessary after damaging treatments like bleach. Toning masks are a good compromise for saving money if you don’t want to sacrifice the quality of a higher-end brand.

Gloss Toner For White Hair

Glosses are toning conditioners that deposit color while providing moisture and enhancing shine. They typically last for a couple of weeks and are much healthier for your hair than dyeing it with an all-over color.

Regular Toner For White Hair

It is a product that has the word “toner” in its name. It definitely has the perfect use of toner. It is the best choice for neutralizing hair color, fixing hair tones, or changing the color. These formulas are typically applied like a mask and will deposit color while hydrating your hair. The color should fade after about a month, at which point you can reapply or try something new.

Best Toner For White Hair List

1. Punky Platinum Blonde Toner For White Hair

What We Like

  • Non-Damaging Hair Dye
  • Vegan
  • PPD and Paraben-Free
  • Up To 25 Washes

What We Don’t Like

  • It Stains

Kick some serious brass with this platinum-blonde toner! This helps deposit cool, platinum tones to maintain that pale, blonde, silky hair. Get outrageous color on bleached or chemically-treated hair & get a brilliant highlight effect on darker hair.

With this toner for white hair, there’s no need to add peroxide so this hair color is safe for all hair types. This will nourish strands, and prevent breakage and over-drying, leaving hair frizz-free, silky soft, and healthy-looking. Go for fashionable hair colors without hair damage.

With color-enhancing Keratin Complex for a more lasting intense, vivid color. It fades in up to 35 shampoos, so you can try trendy colors and transform your style. Mix and match to multi-tonal hair, ombre, or holographic hues.

Just apply the color evenly from hair roots to ends with a tinting brush, comb through and leave on for approximately 15-30 minutes and then rinse out.

What Our Testers Say

I love that it left my hair soft. Many people are amazed at how silky my hair was after the coloring. I often get stopped and asked who did it. Many are amazed.

How To Use Punky Platinum Blonde Toner For White Hair

  1. Shampoo hair and dry it.
  2. Use petroleum jelly or baby oil around the hairline and on the ears.
  3. Use rubber gloves and apply color evenly from hair roots to ends with a tinting brush.
  4. Comb through. Leave for approximately 15-30 minutes and then rinse out.
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2. Klorane Plant-Based Purple Shampoo Toner For White Hair

What We Like

  • Neutralizes Unwanted Yellow and Copper Tones
  • Paraben-Free
  • Silicone-Free
  • Sulfate-Free

What We Don’t Like

  • Pricey
  • May Leave Hair Stiff

This plant-based purple shampoo cleanses and neutralizes unwanted yellow and copper tones in blonde, platinum, silver, or gray hair. Hair is nourished, bouncy and soft while color intensity is restored and shine is enhanced.

For blondes, platinum, gray or white hair is prone to yellowing brassiness. Safe for color-treated hair.

What Our Testers Say

I have been using this on my hair for several years now. I have left my hair its natural color…on the top, it’s almost white, and the nape of my neck and some of the back is salt and pepper. My hair is soft, I do use a 100% natural conditioner usually every other wash. I wash my hair every other day and sometimes let it air dry versus blow drying…

Neutralizes brassy, yellow & copper tones from the first use. Does not stain. It is formulated without Sulfates, Parabens, or Silicones; contains Mineral Oils, and is certified vegan.

Formulated with organic Centaury, known for its high concentration of a plant-based purple pigment, to neutralize brassy, yellow, and copper tones.
Centaury is cultivated on Klorane’s own land and distilled using Green Chemistry, a set of processes that reduces environmental impact.


Apply to wet hair. Work into a lather and rinse. Follow with Anti-Yellowing Conditioner with Centaury.

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3. Clairol Professional Pure White Toner For White Hair

What We Like

  • Cream
  • Easy To Use
  • Normal Hair Type

What We Don’t Like

  • Very Runny

Clairol Pure White Developer mixes easily with any Clairol Professional hair color or lightener into a creamy consistency. Standard lightning action, superior gray coverage.

Pure White is a line of dedicated cream developers to be used with permanent colors and all powder and liquid lighteners.

It is an ideal partner for various developing needs and is prepared in 6, 10, 20, 30, and 40 volumes to provide consistent, predictable results.

What Our Testers Say

I love it I’m 67 years old I have short hair and I love to change my hair color I do it myself and put in a rainbow of colors and I just love it it makes me feel younger and I am at a certain age where I really don’t care what anybody else thinks but the product is fantastic

Ideal for achieving the lightest results on naturally dark brown or dark blonde hair. Get fabulous shades and superior lighting action with the aid of Pure White.

Pure White is designed for standard lightning action and superior gray coverage. For use with all Clairol Professional lighteners. Clairol Professional Pure White Crème Developer contains protective conditioners and emollients to guard the hair against damage and condition while developing.


Used this in a 2-to-1 ratio with a bleach powder and left it on for 50 min. After rinsing it out completely I washed and conditioned it with “for colored/dyed hair” products and left the conditioner for 2-3 min.

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4. Wella ColorCharm Permanent Liquid Toner For White Hair

What We Like

  • Permanent
  • Normal Hair Type
  • Pale Silver

What We Don’t Like

  • Liquid
  • May Turn Hair Blue

New Blondor Permanent Liquid Toners deliver reliable, true-to-tone results with non-progressive color that won’t over-deposit. This product is a toner and can only be used after bleaching.

This collection of toner for blonde hair offers 5 inter-mixable shades plus a Brass Kicker additive to neutralize underlying pigments to achieve the perfect color and shade.

What Our Testers Say

I have silver-gray hair. Over the years it has developed a yellowish tone, likely due to the environment and possibly supplements I take for an illness. I bought at least ten different toners and blue/purple products but the yellow persisted.

This covered almost all of it. It’s the wrong color to match my hair, but that’s my fault. Next time I’ll buy silver instead of platinum. I’m happy to see the yellow gone!

The liquid toner does not over-deposit on your locks but leaves them with an even and vibrant color. The effect of this toner lasts for a long duration. You can get inter-mixable shades for customized blonde combinations.

This liquid toner helps in eliminating your yellow tones effectively. Using this toner for white hair, which lasts a long time, is easy and convenient. When applied right, it can give your hair a nice icy look. The toner gives your hair a radiant and vibrant appearance.


Easy to use, mixed with 20 v developer. Left it on for 10 minutes. The results are very silver and very even.

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5. Ion Icy White Creme Toner For White Hair

What We Like

  • Cream
  • Easy Application
  • Removes Brassy Tones

What We Don’t Like

Ion Color Brilliance Bright White Toners remove unwanted brassy tones and add cool, white, pastel tones.

Provide maximum light reflection and shine, and use multiple shades at once to create a multi-tone effect.

Tinted white is refined and flawless. Bright White Crème Toners serve two purposes: Mix Bright White toner with 10-volume Ion Sensitive Scalp Developer and process for 15 minutes to TONE pre-lightened hair.

What Our Testers Say

Turned my hair and extensions silver/light gray. Was expecting more of a white but it has faded to a very light silvery blonde. Am happy with the results. Used in snow cap with vol 10 developer for 35 minutes.

Mix Bright White toner with 10 volume Ion Sensitive Scalp Developer and process for 30 minutes to TONE and ADD pastel hues.

The maximum recommended processing time is 15 minutes. For enhanced, contemporary deposit mix 1 oz For toning mix 1 oz of ion Color Brilliance Bright White Crème Toners with 1 oz of 10 Volume ion Color Brilliance Sensitive Scalp Crème Developer. The maximum recommended processing time is 30 minutes.


For toning mix 1 oz of ion Color Brilliance Bright White Crème Toners with 2 oz of 10 Volume ion Color Brilliance Sensitive Scalp Crème Developer.

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Toner For White Hair Buying Guide

What Is A Toner For White Hair?

Toners not only help prevent color fading, but it also keeps your hair from the brassy, yellow, or orange tones from sun exposure and harsh hair products. Even better, toners for white hair also multi-task to keep your hair shiny and vibrant for longer, aka giving you more time between visits with your colorist.

A toner for white hair or a Blue Toner For Orange Hair can help you neutralize the yellow and orange tones on your bleached hair. Typically, the toner is blue-violet. Applying toner will turn your bleached hair gray, ash, or smoky. It means your hair color will look a lot more natural. In addition, toner also makes your hair look shinier and stronger.

How Does A Toner For White Hair Work?

Toning products work by depositing hair color pigment onto each individual hair strand. Anyone can use hair toners regardless of whether their hair is dyed or not, but they’re especially great at topping up faded color, getting rid of those unwanted warm orange or brass tones, and adding intense shine.

Toner works to change the light tone of hair, it does not work to improve hair color or change the color of hair. Therefore, the toner is only effective for bleach or blond hair and has no effect on darker hair. You can use toner for the entire hair or just the part of the hair that you want to change its shades. In fact, the more you shampoo, the more you should use toner for white hair.

Features To Look For In A Toner For White Hair

Avoid Sulfates And Parabens

Sulfates are cleansing salts used in many personal and household cleaning products. They typically involve synthetic chemicals and can cause harm to people, animals, and the environment.

Parabens are artificial preservatives used to prolong the life of your product. While they do some positive work, like preventing mold growth in your shampoo, they can also cause skin irritation and hormone disruption. If you want to use a toning product free from these types of synthetics, be sure to read the label before you buy it.


The toner for white hair should contain antioxidants to protect color against pollution and the elements.

Natural Hair Vs. Color-Treated Hair

If you happen to be one of the few people naturally blessed with white-blonde hair, your head is a blank canvas when it comes to choosing colors. If you are wanting to opt for another natural-looking shade, you could try using a gloss. You could use pastel or bright-colored toner since your hair is so light, to begin with.

If you have color-treated hair, purple toners are the most common choice for counteracting brassy tones. The market has been flooded with purple shampoos and conditioners recently, so there are options at a range of price points. Instead of using a daily toning shampoo and conditioner, there are also toning masks that you can apply to your hair once or twice a week.


If you’ve decided that a traditional toner is the best choice for you, decide if you need a semi- or demi-permanent toner. Both are temporary dyes, but demi-permanent lasts longer (24-28 shampoos) than semi-permanent (3-6 shampoos). If you choose a semi-permanent toner, you may need to grab a blue toning shampoo to keep up the results over time.

UV Absorbers

If your toner for brown hair is made with UV absorbers that help fight fading and tonal change to keep color looking great, it is definitely a keeper.

Ease Of Use

Is your toner for white hair a color toning shampoo or conditioner? Is it a leave-in mask? Do you have to wait for it to work? If you don’t have the patience, it needs to be easy and simple.

Cream Vs. Liquid

The liquid is easy to distribute throughout the entire head. It is ideal to quickly cover all gray hair on the whole head, however, it can be messy to apply. The cream is economical and allows you to use only the necessary amount needed, easy to apply along the hairline, the mixture does not splatter or drip easily.

Common Questions About Toner For White Hair

Why do you need toner for white hair?

A hair toner is used primarily for light-colored hair such as different shades of blonde and gray or white. A hair toner has the power to refresh your color between color appointments and offer you a neat look any time you need it.

You can use it not only to update the color but also to change its shade if you need a slight difference in your look. Your hair may be showing some yellow shades, a toner for white hair is specifically formulated to get rid of the brassiness.

Can you use toner on white hair?

A toner for white or blond hair helps eliminate brassy tones that might crop up a few weeks after hair coloring. The best toners for white hair can keep your hair color vibrant even after a few weeks and are readily available in the market.

Which toner should I use for white hair?

Once the hair has been bleached to a light yellow, toner can be used to remove these tones from the hair. If you are hoping to create a bright white hair color, you need a toner that contains purple pigment. Purple-based white hair toners will counteract any yellow undertones in the hair.

Will purple shampoo tone white hair?

If you have naturally white or grey hair, purple shampoo can be used in the same way as with bleached hair to remove yellow tones and revive vibrant colors. It can also be used on red hair to counteract brassy tones for color that stays fresh week after week.

How often should you use purple shampoo on white hair?

Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week.

How long to leave the purple shampoo in for white hair?

Leave it on for up to 20 minutes and then wash it out and follow with conditioner as usual. It even works to get rid of unwanted yellow tones in natural gray or silver hair. Or, if you need a less intense re-fresh of your light locks, just use it on wet hair in the shower like your normal shampoo.

Why does gray hair turn yellow?

Several factors can cause gray hair to turn yellow. One is from internal factors such as medications. Another is the environment, such as too much sun or overly chlorinated water or containing water that contains a high amount of iron.

One of the most common and preventable is yellowing caused by hair products that are being used. If your shampoo or conditioner, for example, has a yellow or gold tint to it, then it can stain and build up on your hair causing it to look yellow. Smoking will yellow your hair also.

Does Wella have toner for white hair?

  • Wella toner T-10: Pale Blonde: Naturally, blonde people dye to another color and want to return to the bleached hair color can use the T-10 as the perfect choice. What T-10 can do is make your hair look great, not dry and brittle, which is super important to blonde, bleached hair. T-10 can be used with any brassy color you want to tone because this is violet based. A
  • Wella toner T-14: Pale Ash Blonde: Wella toner T-14 is one of the best toners to get if you have darker orange brassy hair because it is blue-based, not violet-based like other types. Wella toner T-14 will turn your hair into the most gorgeous ashy white color you have ever seen.
  • Wella toner T-18: Lightest Ash Blonde: It tones all the brass out and changes your hair tone to white or silver. It works very well in maintaining white hair, white hair, or silver hair.

How to use Wella toner for white hair?

  1. Use The Wella toner T-10, T-14, and T-18 for white or silver hair.
  2. Volume 20 is the most suitable volume developer to use for white hair. It helps the toner to work out effectively and to brighten your hair itself.
  3. Do not use volume 30 or volume 40 at home because higher volume developers can damage your hair severely if it is not applied by a professional colorist.
  4. Apply toner immediately after bleaching for the fastest results. Toner works best with bleached hair, it will enhance the tone or tone down the parts you want.
  5. Remember to wash your head with shampoo immediately after bleaching your hair to remove all the bleach on your hair.
  6. Mix toner with the developer at a 1: 2 ratio. Keep in mind that the developer has to double the amount of toner you use.
  7. Use a brush to brush your hair. Brush from top to bottom, roots to hair ends, and from side to side.
  8. Rinse toner and apply moisturizing conditioner to your hair. You should wait 24 hours before washing your newly-toned hair. This will ensure the uniform color and durability of the hair.

Enjoy Your New Toner For White Hair

There you have it, some of the best toners for white hair options currently available on the market. Remember, a toner for white hair can reduce yellow tones and eliminate unevenly colored strands. Some toners can also promote hair health by strengthening the strands.

Now that we have reviewed a few of the best toners for white hair together, we hope your journey for a toner for white hair gets a lot easier.

Please feel free to send us a message with your doubts or comments. We are always here for you.

Disclosure: The Hair Products recommended in this article are our top favorites because they have a great combination of quality, features, and affordability. As an Amazon Associate, I earn from qualifying purchases made through the links as a way to support this site. If you buy a qualifying product, you’re not charged anything extra, but I’ll get a small commission to help pay for my expenses. I hope you find our advice helpful and discover the Best Hair Products for your needs on this list.

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After graduating from an apprenticeship program in 2010, color specialist Doris began working behind the chair. She started with color corrections and then moved on to creative color. Currently, she works with blonding and grey-blending clients. Sarah views hair color as both an art form and a science and is passionate about salon education, which is the main reason why she started this blog. She has the Invisible Bead Extension Certification and the Bellami Master Certification for extensions.
Photo of author
After graduating from an apprenticeship program in 2010, color specialist Doris began working behind the chair. She started with color corrections and then moved on to creative color. Currently, she works with blonding and grey-blending clients. Sarah views hair color as both an art form and a science and is passionate about salon education, which is the main reason why she started this blog. She has the Invisible Bead Extension Certification and the Bellami Master Certification for extensions.